Summary
Gen Z’s reputation as a reliably progressive generation has been challenged by recent U.S. election results, showing a noticeable shift toward conservative voting, particularly among young men.
Many young people struggle with financial security, psychological safety, and optimism about the future. Trump tapped into their anxieties of a frightening world that’s worsening.
Issues like inflation, financial stability, and safety now rank higher than traditional progressive causes for many young people.
Additionally, conservative influences from figures like Joe Rogan and family ties to Gen X parents may have nudged Gen Z rightward, reflecting their complex and evolving priorities.
… or marketing, plain old marketing, advertising and public relations.
You can blast the airwaves with the same message over and over again eventually people just believe it … either because they are lazy, don’t care, it doesn’t immediately matter to them or they just don’t want to be bothered learning the details. It’s the same process of convincing people to either like Coke or Pepsi.
Goebbels and the Nazi party easily mastered it in the 30s … tell a lie, repeat it often enough and eventually it will be come true … if you tell a lie, tell a big lie, the biggest lie you can make and everyone will believe it.
It all boils down to money and marketing … whoever dumps the money into one party, politician, political movement will get the votes eventually and convince everyone of whatever reality they want them to believe.