We are playing with some dark and powerful shit here.
We are social creatures. We’re primed to care about our social identity more than our own lives.
As the sociologist Brooke Harrington puts it, if there was an E = mc2 of social science, it would be SD > PD, “social death is more frightening than physical death.”
…yet we’re making technologies that tap into that sensitive mental circuitry.
Like, check out the research on distracted driving and hands-free options:
Hands-free voice control systems present a similar problem, even though we know rationally that we should have zero guilt about rudely interrupting a conversation with a computer. And again, it’s not simply because the device is more awkward. A “Wizard-of-Oz paradigm” perfect voice control system had these same problems.
The most basic levels of social pressure can get us to deprioritize our safety, even when we know we’re talking to a computer.
And the cruel irony on top of it is:
Because we care so much about preserving our social status, we have a tendency to deny or downplay how vulnerable we all are to this kind of “obvious” manipulation.
Just think of how many people say “ads don’t affect me”.
I’m worried we’re going to severely underestimate the extent to which this stuff warps our brains.
I was going to make a joke about how my social status died over a decade ago, but then I realized that no, it didn’t. It changed.
Instead of my social status being something amongst friends and classmates, it’s now coworkers, managers, and clients. A death in the social part of my world - work - would be so devastating that it motivates me to suffer just a little bit more. Losing my job would end a lot of things for me.
What we need is a human society predicated on affording human decency, rather than on taking it away to make profit for those who already have the most.
We are playing with some dark and powerful shit here.
We are social creatures. We’re primed to care about our social identity more than our own lives.
…yet we’re making technologies that tap into that sensitive mental circuitry.
Like, check out the research on distracted driving and hands-free options:
Talking to someone on the phone is more dangerous than talking to someone in the passenger seat. But that’s not simply because the device is more awkward. It’s because they don’t share the same context, so they plow ahead with conversation even if the car ahead of you brakes suddenly, and your brain can’t help but try to keep the conversation flowing even as your life is in immediate danger.
Hands-free voice control systems present a similar problem, even though we know rationally that we should have zero guilt about rudely interrupting a conversation with a computer. And again, it’s not simply because the device is more awkward. A “Wizard-of-Oz paradigm” perfect voice control system had these same problems.
The most basic levels of social pressure can get us to deprioritize our safety, even when we know we’re talking to a computer.
And the cruel irony on top of it is:
Because we care so much about preserving our social status, we have a tendency to deny or downplay how vulnerable we all are to this kind of “obvious” manipulation.
Just think of how many people say “ads don’t affect me”.
I’m worried we’re going to severely underestimate the extent to which this stuff warps our brains.
I was going to make a joke about how my social status died over a decade ago, but then I realized that no, it didn’t. It changed.
Instead of my social status being something amongst friends and classmates, it’s now coworkers, managers, and clients. A death in the social part of my world - work - would be so devastating that it motivates me to suffer just a little bit more. Losing my job would end a lot of things for me.
I need to reevaluate my life
What we need is a human society predicated on affording human decency, rather than on taking it away to make profit for those who already have the most.