Summary
The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”
With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.
Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.
What gymnastics? What message do you believe is being conveyed here?
People aren’t all black and white. The more people try to demonize these guys and their viewers, the more credence is given to them when they say their detractors are out of touch or lying. When we make obviously disprovable things up about the right wingers, it destroys all credibility. There’s real shit going on, and we need to stick to that.
At this point, the race is over. We need to learn from our mistakes, not double down on failed messaging.