"In fact, Gen Z might just be the most risk-averse generation on record. Fewer Gen Zers got a driver’s license, drank alcohol, or had sex as teenagers than their parents did. The same young adults now report skyrocketing rates of anxiety and other mental illnesses, with some estimates finding that as many as 1 in 5 18-to-24-year-olds have been diagnosed with depression. Timidity—not to mention self-conscious neuroticism—is increasingly the norm.
“An ongoing study from Montclair State University argues that some of this risk aversion is due to the current political climate—or perhaps young people’s perception of it. “Gen Z’s mental health has deteriorated due to a worldview that the society and environment around them are crumbling,” writes justice studies professor Gabriel Rubin. “Rights are being taken away, the Earth is burning, maniacs could kill you with a gun, and viruses could shut down society again.””
See also, for counterpoint: https://www.forbes.com/sites/markcperna/2024/06/18/gen-z-thriving-entrepreneurship/
Sorry to say that from the Gen Z I know they’re even more into big brands and “collabs”. It’s disheartening how much more deeply they’ve been sucked into the big corporate marketing machine.
Oh, hell, and you’ll be judged if you don’t conform. No other shoes than Nike, no other phone brand than Apple, no other earphones than AirPods, hell, I even got made fun of for my choice of wireless carrier (I went for the cheapest - rather than one providing unlimited data for apps like TikTok and SnapChat plus 5GB for other traffic for €17/month until the EU banned that crap, I chose 300GB for €12/month. But, it was the cheapest, so…)