• COASTER1921@lemmy.ml
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    4 days ago

    FT asking $75/mo for digital access is insane. I’m happy to pay for quality journalism but that’s simply out of reach for most Americans. I’d love to know how their management determined this was an appropriate price.

    • WindyRebel@lemmy.world
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      4 days ago

      Because the people who can afford and are willing to pay are a certain demographic.

      It’s all about personas and marketing testing!

    • sunzu2@thebrainbin.org
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      4 days ago

      FT is global capital’s preferred fake news outlet along with WSJ and CNBC.

      That price is targeted for companies who play people who are part of the club, they will pay.

      It is not for the plebs beyond reading the headline. They don’t care if you read it.

    • tal@lemmy.today
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      4 days ago

      It looks like the $75/mo rate is for their “premium” package. Their standard one is $39/mo.

      It looks like that’s on the high side, but not radically so compared to typical American newspapers.

      https://www.thepricer.org/newspaper-subscriptions-cost/

      Digital Pass Subscriptions

      • Local/regional papers – $10 to $30 per month

        Example: Seattle Times Digital – $7.99 per month

      • National publications – $15 to $50 per month

        Example: The Washington Post Digital – $39.99 per month

      Also, note that FT is British, not American.

      https://en.wikipedia.org/wiki/Financial_Times