Amazon is poised to roll out its newest artificial intelligence chips as the Big Tech group seeks returns on its multibillion-dollar semiconductor investments and to reduce its reliance on market leader Nvidia.
Executives at Amazon’s cloud computing division are spending big on custom chips in the hopes of boosting the efficiency inside its dozens of data centers, ultimately bringing down its own costs as well as those of Amazon Web Services’ customers.
Both can be true at the same time if you just use human labor behind a screen to assist the lackluster hard- and software. They tried that with their self-checkout supermarkets while claiming they were fully automated.