Splitting off Chrome, Android, or Google Play isn’t a meaningful, earnest act of “anti-trust” while AWS is allowed to control the data centers. All the web apps and click tracks are there, ICANN’s children, and a growing number of federal departments.
requiring “Google to provide support for educational-awareness campaigns that would enhance the ability of users to choose the general search engine that suits them best.”
Real power move there, I feel the competition returning already.
But how do you break up Google? Their ad business is the lynchpin to their monopolies and breaking off chunks without being able to self fund is just asking for harm to the market.
Breaking off Chrome while banning paid default search status puts the browser company with the same problem as Firefox.
No one can run a search company without ads.
Cutting along business lines is just going to create smaller monopolies or dead product lines.
Cut Google Fiber off and it can be a separate ISP.
Cut the Chromebook and Pixel phone divisions off. thay can support itself with device sales.
go ahead and kill the projects they’re gonna abandon in the next few years anyway, don’t let them replace them.
maybe they shouldn’t have put themselves in that predicament
Then the search company buy the ad service from the ad company, as all other search engines can then do as well. Isn’t that the point of breaking up a big company?
I’m a layman, but how is that harming the market?
Not our problem. Adtech is cyber warfare. They can find new business models not designed to exploit nor control us.
We need to stop depending on Big Tech giants like AWS, Google, Microsoft. I personally hope it breeds new innovation.
Changes to the online advertising market would make online ads less valuable for publishers and merchants, and less useful for consumers.
If by useful they meant anything that is heavily promoted by Google ads get added on the ‘will not touch with a 10 foot pole’ list. Sure, I guess?
Also hinting at changing their business models, raise the cost of devices, should chrome or android be forced to break up.
Google blog response is exactly why this breakup should happen. They are getting out of control.
Ads can not be made less useful to me in their present state, and as it is they are far overvalued as an industry.
I unironically want to go back to the days where ads told you what the product was, what it cost, why you should buy it (compared to competitors) and where to buy it. All the cutesy “we’re gonna tell a story” advertising falls flat on its face because, as much fun as the “real deal” can be, 99% of it is designed by committees to reach as big of a spread as they can. It’s soulless. I’d rather my soulless advertising be straight and to the point than some eye-rolling, meandering, soul-sucking corporate garbage that takes 90 seconds to say what it could have said in 15s.
Hey advertisers, quit wasting my time, and your money and quit fucking doing it. The reason why the, “narrative advertising” or whatever you call it, works is because it’s made by a small company and targeted at an equally small community. Chances are, it’s enthusiasts selling to enthusiasts, and they know the people they’re targeting better than you ever could.
You. are. not. a. small. company. You. are. not. enthusiasts. Stop it.
It’s not going to happen. Especially if the rumours of Harris replacing Lina Khan are true.
Don’t get your hopes up. The US political class is far more pro business than people here would like.
I don’t think she understands how much people adore what Lina Khan is doing.
I doubt she cares. If she’s ever challenged, all she has to do is say “but Trump would be worse” and millions would fall in line.
And I sincerely doubt Lina Khan is a line in the sand for pretty much any Democratic Party voter. They’ll hold their nose and vote for Harris as long as her positions are marginally better than Trumps.
The crazy part is that the threat is real. Imagine not voting for Harris in the US because of perceived antitrust fears and ending up with 6 Trump Supreme Court justices who spend the next 40 years turning the USA into a Christian nationalist state.
You don’t have to imagine it. You will get to live it if you don’t do one specific thing. Show up at the polls and vote blue.
It won’t save the world. It will buy four years. If that’s not good enough do what you should have done four years ago, keep these discussions alive. Make Kamala regret ever wanting to be president by forcing her to make the right decisions. Also, since she never won a presidential primary force the Dems to have an open primary in 2027.
I know I can’t make any of this happen. WE have to make it happen.
While I do think that many of these companies need regulation, I think it would be very easy for many of them to cut off a finger or two to save the body, especially when you factor in that many departments of these companies either operate at a loss, or are in positions where they are losing market share.
For Google, losing Chrome would do very little for them. Fill the board with several execs, and it’ll be Google-aligned for the next decade or so. They could also kill off Music, Docs, Fit, Pay, Keep, almost a dozen products that could either be killed or spun off into separate businesses. The same goes for Microsoft, Amazon, Meta, countless businesses that have a finger in a lot of pies.
EDIT: This is why people on the fediverse don’t like Lemmy…
There’s so much to chop off there. They’re an ad monopolist, cut that. Their YouTube business is self sufficient, cut that. Android and Play Store? Chop chop chop. Cloud Services? Chainsaw goes wrrr. Google, Chrome and assorted services could stay with Google for brand recognition. All of them would be still very big and dangerously influential.
