Because they raised prices…
Yep, the more companies you own, the more revenue you will have, even if your products are mediocre at best.
Gamepass is the best attempt at gaming Netflix brining it to pc allowed them to retake a part albeit small compared to other launchers of that market they used to dominate. Their recent acquisitions have been pretty positive in regard to IP the new cod looks to be a highlight after years of mediocrity. Wow’s recent mount $90 and seemingly everyone brought it. For Microsoft their MO has always been market share and the Xbox only existed to get Windows in the living room now that can be a PC it’s getting back to that original vision.
*Microsot’s videogame business may had been up because they bought videogame business such as ZeniMax/Bethesda/IDSoftware, Activision/Blizzard and Mojang/Minecraft.