Clearly, Google is serious about trying to oust ad blockers from its browser, or at least those extensions with fuller (V2) levels of functionality. One of the crucial twists with V3 is that it prevents the use of remotely hosted code – as a security measure – but this also means ad blockers can’t update their filter lists without going through Google’s review process. What does that mean? Way slower updates for said filters, which hampers the ability of the ad-blocking extension to keep up with the necessary changes to stay effective.
(This isn’t just about browsers, either, as the war on advert dodgers extends to YouTube, too, as we’ve seen in recent months).
At any rate, Google is playing with fire here somewhat – or Firefox, perhaps we should say – as this may be the shove some folks need to get them considering another of the best web browsers out there aside from Chrome. Mozilla, the maker of Firefox, has vowed to maintain support for V2 extensions, while introducing support for V3 alongside to give folks a choice (now there’s a radical idea).
Yes, and we will drop Mozilla when it drops uBlock as well. We will all get behind whatever open-source browser stops ads, and it will very quickly become the most widely used browser. Why? Because everybody despises fucking ads and you can’t curb-stomp them into liking ads, that’s why.
Google can spend all the money it likes trying to piss on users and tell them it’s raining but at the end of the day, a new king will be crowned and if it isn’t Chrome and it isn’t Firefox, then it will be something else.
And no, FOSS doesn’t need money behind it. FOSS needs a dedicated community behind it. Assertions to the contrary are FUD constantly being seeded by Google, Microsoft and their ilk to destroy competition. This is an existential necessity for Google, you can bet they are doing everything in their power to maintain the status quo.