Mazda recently surprised customers by requiring them to sign up for a subscription in order to keep certain services. Now, notable right-to-repair advocate Louis Rossmann is calling out the brand.
It’s important to clarify that there are two very different types of remote start we’re talking about here. The first type is the one many people are familiar with where you use the key fob to start the vehicle. The second method involves using another device like a smartphone to start the car. In the latter, connected services do the heavy lifting.
Transition to paid services
What is wild is that Mazda used to offer the first option on the fob. Now, it only offers the second kind, where one starts the car via phone through its connected services for a $10 monthly subscription, which comes to $120 a year. Rossmann points out that one individual, Brandon Rorthweiler, developed a workaround in 2023 to enable remote start without Mazda’s subscription fees.
However, according to Ars Technica, Mazda filed a DMCA takedown notice to kill that open-source project. The company claimed it contained code that violated “[Mazda’s] copyright ownership” and used “certain Mazda information, including proprietary API information.”
Nice for you to live somewhere mild enough your car doesn’t need to pre-heat but some people live in Chicago and other places where it still snows and pre-heating the car is a must 3 months of the year.
I live in a snowy climate and we did just fine before the invention of wireless starters. My car does not have one and we manage just fine.
That is a great QoL, but let’s not pretend this is necessary.
My main point is fuck subscription for every fucking thing to try and squeeze more money, even worst by removing features and putting them back behind a paywall.
However, we need to stop saying that things are necessary when most of the time they are convenient.
Because that is how they get us to pay. Every little inconvenience is treated as if it absolutely needs to be adressed.
Then, we can say fuck off to these companies and live with the inconveniences they left on purpose to sell a subscription.
But until, companies will push these hardware subscriptions because it nets them more money.
When I was like 20 or so and needed to drive every morning and it was -25C or colder outside, I’d go outside in my t-shirt, start the engine, remove the key (because the ignition lock was so worn, I could remove it), lock the car, go back inside
Woke me right up and afterwards when I went outside with proper winter clothing, I didn’t feel the least bit cold. Plus the car had a nice big gasoline V6 as opposed to the diesels I mostly drive nowadays, so it actually did manage to defrost the windshield in <10 minutes no problem.