What a stupid waste of money. What do they think it achieved?
A whole lotta companies to scale down or drop LGBTQ campaigns as they’ve now perceived the backlash as stronger than it actually is.
So they’re no longer pandering to queer people? Because that doesn’t actually sound like the worst thing if you think about it. Or did you stay up this year until midnight on June 1st to watch all the corporate logos turn rainbow colors.
Seriously though, Bud Light did a tiny campaign with one trans person. If that’s their idea of outreach, fuck them. Imagine if every single ad they did had white people except one time that was on a platform most people weren’t paying attention to anyway they featured a black woman. That’s just tokenism.
The thing is that most people think that bud light was printing a trans person on every can
